With +7years of digital user experience, I am is a seasoned user-generated content creator with expertise in paid media and social creative strategy. My comprehensive skill set spans the realms of direct-response video editing, creative ideation, creator sourcing, and holistic brand strategy development.

I excel in merging performance data insights with a deep understanding of brand needs, crafting bespoke strategies that drive brand success, ensuring alignment and practicality in every project.

From storyboarding and concept ideation, scriptwriting, user-generated content production, direct-response video editing techniques, and post-mortem performance analysis. Her strategic insights ensures your creatives are implementing industry best practices with engaging and conversion-oriented content.

My goal is to partner with businesses on paid media strategy, facilitating increased conversions through strategic, impactful, and ROI-driven short-form video advertising and social strategy.